I wanted to take this chance to discuss some of my favorite marketing tools/products/services and dedicate the occasional post to reviewing them. Tools are defined as a device or implement designed to carry out a specific function. Many of the marketing tools available today are highly specialized, and have a learning curve. Most people can’t just pickup a jackhammer and wield it efficiently and marketing tools are no exception, you need to learn all the finer nuances of the tools capabilities in order to user it effectively. Below is a list of tools that I use to carry out most of my work in my field.
Keep in mind this is my personal blog and I do not get paid to review these tools. I am just writing up on products and services that I found useful as part of my work in the online marketing industry. Some of these may or may not do what you need them to do, so please keep in mind that the views here are my own and I am in no way endorsing these services one way or another, its your decision to use them or not although I always recommend testing things out before reaching a conclusion.
MOZ – Search Engine Optimization and Keyword Analysis
SpyFu – PPC Keyword Analysis and SEO Tools
Unbounce – Landing Page Optimization
Ghostery – Third-Party Cookie Tracking
BuiltWith – Business Intelligence
SimilarWeb – Business Intelligence
Envato – Asset Marketplace
TagManager – Third-Party Script/Tag Management