Software Automation The Future of Digital Marketing Jobs

I recently came across a very interesting article on TechCrunch, which discusses how new advances in software automation is impacting the job market. While indeed certain jobs today are likely due to disappear in the next 10-15 years as a result of technology innovation (Uber & Taxi Drivers) some jobs will actually experience an increase in demand. This especially true when it comes to digital marketing. Here is an excerpt from the article for the lazy:

Analytics: Digital marketing demands experienced talent

Change is also afoot as digital and mobile channels are disrupting the marketing landscape. According to the CMO Council, spending on mobile marketing is doubling each year, and two-thirds of the growth in consumer advertising is in digital. In an economic expansion cycle, awareness-building and customer acquisition is where many companies are investing. For these reasons, marketing managers are perhaps surprisingly hard to find.

For example, at high-growth tech companies such as Amazon and Facebook, the highest volume job opening after software developer/engineer is marketing manager. These individuals are navigating new channels, as well as approaches to customer acquisition, and they are increasingly utilizing analytics. The marketing manager is an especially critical station in the marketing and sales career ladder and corporate talent bench – with junior creative types aspiring to it and senior product and marketing leadership coming from it.

The challenge is that marketing management requires experience: Those with a record of results in the still nascent field of digital marketing will be especially in demand.

Why is there so much demand for experienced marketers?

Asides for being a relatively new field only really beginning in the late nineties even the most experienced people here only have 10-15 years experience, as opposed to programmers/engineers for example, where 25-30 years of experience is not uncommon. As such your talent pool is smaller and in much more demand.

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