Landing Page Optimization – Unbounce

When running advertising campaigns its crucial to continually optimize your landing page’s conversion performance. If you have a team of dev’s and designers in-house that’s great, you can probably tell them what you need done and it will be implemented. However, if you don’t have the available internal resources (and even if you do, they are probably best used elsewhere) you need a tool that will allow you to optimize your landing pages yourself – even if you are not a developer or graphic designer. This is why I LOVE Unbounce. Unbounce is probably my most useful tool when it comes to improving performance of campaigns. Its gives me the ability to instantly modify, upload and test my landing pages in literally minutes. I do have a dev/design background so it makes using the advanced features a bit easier but pretty much anyone can use this tool effectively after a few sessions of playing around with it, this is why its such a great tool. Unbounce is by FAR the most value for your dollar when it comes to online marketing tools.

Unbounce Control Panel

Prices for Unbounce range from $49 starter package and up to $199 for agency package. The differentiating factor between the packages is the amount of visitors and pro features.   Unbounce offers a 30-day free trial so you can test-drive it and decide if it’s the right landing page optimization tool for you. I highly urge you to give them a shot if you haven’t already.

What Makes Unbounce So Useful?

There are several features I really like in this tool. First and foremost is its easy to use drag-and-drop functionality and large selection of pre-made templates. With Unbounce you can create highly effective landing pages and modify them in a matter of minutes. Once you get a hang of the user interface (which is one of the most user-friendly I have encountered for such a complex system) you can create, edit and deploy landers quickly. This is crucial when you need to test and iterate your designs in order to improve conversions.  The design interface also takes into account mobile responsiveness so that you can ensure your landing page is mobile ready without having to design a separate page or use a separate mobile platform.

Another key feature here is the ability to easily integrate scripting functionality. Using the script manager you can add your 3rd party scripts to your landing pages which makes the inclusion of Google Tag Manager containers or conversion pixels really simple.

If you are not using dynamic text on your landing pages than you are doing it wrong. Dynamic text allows you to create landing pages that incorporate the same texts as in your ad copy and search queries. This is more useful for PPC marketers but is a killer feature IMHO.

Last but not least is the baked-in A/B testing functionality. What ‘s really helpful is that once you created a landing page, creating additional pages to test against the base is really simple. The testing parameters (such as variant traffic allocation) can be set within the page overview. Test results are clearly visible and the stats are easy to read.

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