Landing Page Optimization – Unbounce

When running advertising campaigns its crucial to continually optimize your landing page’s conversion performance. If you have a team of dev’s and designers in-house that’s great, you can probably tell them what you need done and it will be implemented. However, if you don’t have the available internal resources (and even if you do, they are probably best used elsewhere) you need a tool that will allow you to optimize your landing pages yourself – even if you are not a developer or graphic designer. This is why I LOVE Unbounce. Unbounce is probably my most useful tool when it comes to improving performance of campaigns. Its gives me the ability to instantly modify, upload and test my landing pages in literally minutes. I do have a dev/design background so it makes using the advanced features a bit easier but pretty much anyone can use this tool effectively after a few sessions of playing around with it, this is why its such a great tool. Unbounce is by FAR the most value for your dollar when it comes to online marketing tools.

Unbounce Control Panel

Prices for Unbounce range from $49 starter package and up to $199 for agency package. The differentiating factor between the packages is the amount of visitors and pro features.   Unbounce offers a 30-day free trial so you can test-drive it and decide if it’s the right landing page optimization tool for you. I highly urge you to give them a shot if you haven’t already.

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My Marketing Toolbox

I wanted to take this chance to discuss some of my favorite marketing tools/products/services and dedicate the occasional post to reviewing them. Tools are defined as a device or implement designed to carry out a specific function. Many of the marketing tools available today are highly specialized, and have a learning curve. Most people can’t just pickup a jackhammer and wield it efficiently and marketing tools are no exception, you need to learn all the finer nuances of the tools capabilities in order to user it effectively. Below is a list of tools that I use to carry out most of my work in my field.

Marketing Tools

Keep in mind this is my personal blog and I do not get paid to review these tools. I am just writing up on products and services that I found useful as part of my work in the online marketing industry. Some of these may or may not do what you need them to do, so please keep in mind that the views here are my own and I am in no way endorsing these services one way or another, its your decision to use them or not although I always recommend testing things out before reaching a conclusion.

MOZ – Search Engine Optimization and Keyword Analysis
SpyFu – PPC Keyword Analysis and SEO Tools
Unbounce – Landing Page Optimization
Ghostery – Third-Party Cookie Tracking
BuiltWith – Business Intelligence
SimilarWeb – Business Intelligence
Envato – Asset Marketplace
TagManager – Third-Party Script/Tag Management